Spec Ops launch trailer and "What's in a name?"

Spec Ops is available in stores today. I was actually looking forward to this a couple of years ago when I first heard of it. Then it disappeared. Not sure what the details was but it completely dropped from my radar until sometime this year when I started seeing trailers for it and interviews at E3 from GameTrailers.com. Anyways IT'S BACK but I'm not as excited anymore and there's to much right now for me to pick it up. What I found interesting was this trailer that popped up today. It reminded my of the name of a game I heard of in the making and thought damn this would be the perfect trailer for that game. Here's the trailer and far below it is what I think this trailer would be perfect for a certain game I'll mention below

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WARFACE by Crytek

Really Crytek?!?! Warface is what you guys came up with. Your execs sat in a room and thought probably thought.
"How could we come up with a name for our game that's totally in your face and would sound hip with the kids these days."
"I got it. How about Warface?"
"Yeah. I like it. It's about War and it's in your Face. Good work."

It's like Nicolas Cage's movie Drive Angry.
"Let's brainstorm something's that come to mind about Nic's character."
"Well he's very angry and drives a lot in the movie."
"I got it! Drive Angry"

Thank you for turning me off about your game and movie right from the tittles. I'm not exactly asking for something as clever or unique as A Clockwork Orange or as epic sounding as Elder Scrolls V: Skyrim. I'm not asking for something like that. Just that some thought. Thank you.